Peugeot 3008 is European Car of the Year

2017 has got off to a record start for Peugeot with its 3008 being tipped as the European Car of the Year at the Geneva Motor Show. It’s just one of 20 awards the car has already won this year.

So, what did the judges love?

58 European journalists made up the judging panel and they deemed the 3008 to be the pick of the bunch. Thanks to its sense of style, inside and out, and its strong performance, it’s an all-rounder that will suit families and professionals alike. Its i-Cockpit® is its stand out feature, making the experience hands-on and intuitive with its small steering wheel and head-up instrument.

SUVs have gained serious popularity in recent years and it comes as no surprise that this stylish addition to the market has caught the judges’ eyes for the main prize.

Do drivers love it too?

Apparently so. More than 100,000 people have placed orders in Europe with over 84 percent choosing the upgraded Allure, GT Line or GT trim levels. The eight-inch touchscreen that rises out of the dashboard and the satin chrome piano-key-style buttons are sure to be big persuading factors for upgrading the model.

Have you laid eyes on the 3008 yet?

Its brand new so few are on the roads at the moment. As soon as you see it, you’ll notice its sporty design that’s full of intriguing lines and sculpts. The nose is angular with chiselled headlights, a contoured bonnet, large front air intakes and a metal bumper. Many come with studded grilles for extra style. At its tail you will notice three brake lights on either side instead of the traditional singular bulbs, a spoiler and another mighty skidplate. A panoramic sunroof is optional but well worth it if adventures in the sun are your thing.

What is its performance like?

The judges were big fans of the 3008’s performance. There are loads of optional additions to alter how this car feels to drive. You can opt to add the Advanced Grip Control® system that increases traction on uneven surfaces and you can control it using a rotary dial with five settings. There’s also Hill Decent Control and a Sport option for sharper responses.

What about the luxury?

To win, it has to have a sense of indulgence. The use of a touchscreen and head-up instrument make the interior clutter-free for a minimalist feel. Then you have the choice of leather materials, satin chrome accents and even fragrance scents. 3D satellite navigation is particularly user-friendly, and the screen also connects to your smartphone so you can use the apps. Plus, there’s a handy charging plate for your phone.

Sign me up…

Find out for yourself why the Peugeot 3008 is the European Car of the Year by booking yourself in for a test drive with Toomey Basildon. Simply give us a call to speak to one of the team.